Once you introduce yourself or your business on the about us page, the next question will naturally follow: What do you do? What service or services do you provide?
Every business founder or team knows what they do and their services. However, it is often an uphill task to capture this correctly in writing and effectively for the web. Usually, the challenge is providing an adequate description of the business. Below are the essential questions to guide writing an ideal “Our services” or “What we do” page for your business website.
Five questions to guide the content for the services page.
1/ Who are your target customers?
The target customer or client influences the building and setup of a brick-and-mortar shop or business. Similarly, the build and content of your business website should be impacted mainly by the needs of the business’s target customers and clients. The target customer on your website should easily understand the company’s services and the value it will provide.
2/ What do customers want to know about our services?
Once you identify the target customer, you can answer the question, what do customers want to know about our services? It is essential to develop the content of your services page guided by the information customers wish about your service. The services should be a solution for the customers; as such, they should answer the typical questions they would have in seeking the solution they need. Start writing your services website page content only after you have identified your target customers and identified what they want to know about your services.
3/ How do you provide the service?
With little details, list each service that your company offers. Titling the service and describing why you provide it is essential. Be definite about each service, how you do it and the value it contributes to the customer and client. Consider two options for a service provided by a community centre. They can say: “We provide laundry services”. But it will be more compelling if it is: “We provide 24-hour laundry services for busy customers who work long hours; allowing our customers to assess the laundry service they need at their own convenince any tme of the day”. It is also essential to describe the company’s methodology for delivering each specific service.
4/ What do your services cost?
Businesses provide a benefit for the fee it will attract. A customer looking for a premium service and another looking for an affordable one will consider the cost of the service in deciding if it is what they want. Potential customers are also particular about knowing if they can afford the service or if the valuation of the service falls within their perception of the value of the service they want. Provide a price list of the services you provide that require this. You do not have to give a price list for high-end or customised services. But you can provide a Call to Action (CTA) button encouraging the potential customer to request a quote. That way, he gets dedicated pricing related to the required service.
5/ Who has used your services?
Testimonials significantly add value to your website’s services page. It showcases and celebrates the successful service delivery the company has achieved. These testimonials give the visitors to the website an insight into the quality of your service and the expertise with which your company successfully delivers it. It is essential to provide a list of customers and clients who have used your services (or are using them). The services page should also include what service(s) the company provided to the company or individual. It will also be helpful to have sectors that the company successfully services.
Keep the information concise with adequate but only a little information. Ensure that the content for your services page is engaging and captures the interest of your target customer.
Key points to remember about your services page.
In conclusion, when writing contact for your services page:
- Know your target customers and the information they want about your service.
- Let your target customers know why your service is beneficial.
- Provide them with the insight they may need about why they need your company’s service.
- Tell them why your company is the most suitable option for the solution they need.
- Share details of customers who have benefitted from your company’s services.
Get your services page refreshed.
At Dotigidis Digital, our content creators can work with our developers to deliver you an engaging services page that meets the business objectives of your website. Reach out today and learn more about how we can make a difference for your business. Please shoot us a message here, and Felicity at Customer Experience will reach out to you and schedule an exploration meeting online with a member of our creative team.
